ICP Validation [3/6]

This prompt will develop ICPs from the industries uncovered from the TAM Mapping output. It will score each industry segment from highest to lowest priority, find the best fit personas from each industry segment, outline their specific needs & pain points, and craft some messaging ideas around this information.
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Prompt

Using the TAM analysis below and Client onboarding form below, develop precision-targeted ICPs for [CLIENT_COMPANY]. Prioritize the information from the onboarding form:

[PASTE_STEP_2_OUTPUT]

[BOARDING_FORM]

PERSONA DEVELOPMENT FRAMEWORK:

For each top-priority industry segment, identify the 3 most qualified decision-maker personas and provide:

DEMOGRAPHIC PROFILE:

  • Job titles and variations (include C-suite, VP, Director, Manager levels)
  • Department/functional area
  • Reporting structure and influence level
  • Typical experience level and background

PSYCHOGRAPHIC PROFILE:

  • Primary responsibilities and KPIs
  • Daily workflows and operational challenges
  • Technology adoption behavior and preferences
  • Communication style and information consumption habits

PAIN POINT ANALYSIS:

  • Operational Pains: Day-to-day frustrations and inefficiencies
  • Strategic Pains: Business growth obstacles and competitive pressures
  • Personal Pains: Career impact and performance concerns
  • Financial Pains: Budget constraints and ROI pressure

BUYING BEHAVIOR:

  • Research process and information sources
  • Evaluation criteria and decision factors
  • Typical budget authority and approval process
  • Timing patterns for solution evaluation
  • Preferred vendor engagement style

PAIN-QUALIFIED SEGMENTS (PQS):
Group personas by shared pain points to create targeted campaign segments:

  1. Segment Name: [Descriptive identifier]
  2. Common Pain Point: [Specific shared challenge]
  3. Pain Triggers: [Events that amplify the pain]
  4. Impact Quantification: [Business cost of unresolved pain]
  5. Solution Urgency: [Timeline pressure for resolution]
  6. Message Angle: [How to position value proposition]

PRIORITIZATION MATRIX:
Rank persona/segment combinations by:

  • Pain severity and business impact
  • Solution fit and competitive advantage
  • Accessibility and contact ability
  • Budget authority and decision speed
  • Volume of qualified prospects available

OUTPUT FORMAT:
Provide detailed persona profiles with pain-point mapping and recommended messaging angles for each qualified segment combination.

Output Validation

  • Minimum 5 persona-industry combinations developed
  • Pain points quantified with business impact
  • Buying behavior patterns incorporated
  • Pain-qualified segments clearly defined
  • Messaging angles aligned to pain points