Targeting Keywords Generation [5/6]
Targeting Keywords Generation [5/6]
This prompt will generate a list of relevant industry and persona keywords to use for specific database filtering for when your developing lists in tools like Apollo. These keywords are typically a lot more accurate than using the general industry filtering.
Prompt
TARGETING PARAMETERS:
- Primary ICP/Segment: [INPUT_FROM_ICP]
- Sub-Industry Niche: [SPECIFIC_SEGMENT]
- Geographical Focus: [REGION/LOCATIONS]
- Target Roles: [DECISION_MAKER_TITLES]
- Company Characteristics: [SIZE/STAGE/TECH_STACK_CRITERIA]
- Sales Constraint: [MIN_ACV/MAX_NORMS/BUDGET/INDICATORS]
KEYWORD INTELLIGENCE FRAMEWORK:
Analyze the target market to identify search terms across these categories:
JOB TITLE VARIATIONS (15-20 keywords):
- Exact job titles and variations
- Functional role descriptors
- Related job functions/terminology
- Seniority indicators and modifiers
- Common misspellings/variations
INDUSTRY & VERTICAL TERMS (10-15 keywords):
- Primary industry descriptors
- Sub-sector terminology
- Market expert language
- Regulatory classification terms
- Technology category descriptors
- Solution & Service Keywords (10-15 keywords)
- Service category terms prospects search for
- Value proposition variations/features
- Technology implementation terms
- Outcome and benefit descriptors
- Vendor evaluation terminology
PAIN POINT & TRIGGER INDICATORS (8-12 keywords):
- Challenge description language
- Unmet need indicators
- Budget approval terminology
- Initiative and project descriptors
- Compliance requirement terms
COMPANY & TECHNOLOGY DESCRIPTORS (5-10 keywords):
- Company stage and growth indicators
- Associated tech stack/strategy
- Business model descriptors
- Market position indicators
- Operational scale terms
INTENT & BEHAVIOR SIGNALS (5-8 keywords):
- Buying intent terminology
- Pricing/cost evaluation terms
- Evaluation process language
- Competitor-focused search terms
- Vendor engagement signals
OPTIMIZATION REQUIREMENTS:
- Zero duplicate terms or close synonyms
- Max keyword limit: maximum 2,000 characters total
- Apollo/Clay search compatibility verified
- Broad match modifier structure used
- False positive minimization focused
KEYWORD TESTING MATRIX:
Provide 3 keyword string variations:
- Broad Net: Maximum coverage with 45-50 terms
- Precision Focus: High-intent terms with 30-35 keywords
- Ultra-Targeted: Laser-focused with 20-25 premium terms
FINAL OUTPUT:
Three comma-separated keyword strings optimized for copy-paste implementation into lead sourcing platforms, with expected match rate estimates and quality predictions for each variation.
Quality Assurance Protocol
- Three keyword variations delivered
- Terms categorized by intent
- No duplicate terms included
- Match rate estimates provided
- False positive minimization focused