Targeting Keywords Generation [5/6]

This prompt will generate a list of relevant industry and persona keywords to use for specific database filtering for when your developing lists in tools like Apollo. These keywords are typically a lot more accurate than using the general industry filtering.
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TARGETING PARAMETERS:

  • Primary ICP/Segment: [INPUT_FROM_ICP]
  • Sub-Industry Niche: [SPECIFIC_SEGMENT]
  • Geographical Focus: [REGION/LOCATIONS]
  • Target Roles: [DECISION_MAKER_TITLES]
  • Company Characteristics: [SIZE/STAGE/TECH_STACK_CRITERIA]
  • Sales Constraint: [MIN_ACV/MAX_NORMS/BUDGET/INDICATORS]

KEYWORD INTELLIGENCE FRAMEWORK:
Analyze the target market to identify search terms across these categories:

JOB TITLE VARIATIONS (15-20 keywords):

  • Exact job titles and variations
  • Functional role descriptors
  • Related job functions/terminology
  • Seniority indicators and modifiers
  • Common misspellings/variations

INDUSTRY & VERTICAL TERMS (10-15 keywords):

  • Primary industry descriptors
  • Sub-sector terminology
  • Market expert language
  • Regulatory classification terms
  • Technology category descriptors
  • Solution & Service Keywords (10-15 keywords)
  • Service category terms prospects search for
  • Value proposition variations/features
  • Technology implementation terms
  • Outcome and benefit descriptors
  • Vendor evaluation terminology

PAIN POINT & TRIGGER INDICATORS (8-12 keywords):

  • Challenge description language
  • Unmet need indicators
  • Budget approval terminology
  • Initiative and project descriptors
  • Compliance requirement terms

COMPANY & TECHNOLOGY DESCRIPTORS (5-10 keywords):

  • Company stage and growth indicators
  • Associated tech stack/strategy
  • Business model descriptors
  • Market position indicators
  • Operational scale terms

INTENT & BEHAVIOR SIGNALS (5-8 keywords):

  • Buying intent terminology
  • Pricing/cost evaluation terms
  • Evaluation process language
  • Competitor-focused search terms
  • Vendor engagement signals

OPTIMIZATION REQUIREMENTS:

  • Zero duplicate terms or close synonyms
  • Max keyword limit: maximum 2,000 characters total
  • Apollo/Clay search compatibility verified
  • Broad match modifier structure used
  • False positive minimization focused

KEYWORD TESTING MATRIX:
Provide 3 keyword string variations:

  1. Broad Net: Maximum coverage with 45-50 terms
  2. Precision Focus: High-intent terms with 30-35 keywords
  3. Ultra-Targeted: Laser-focused with 20-25 premium terms

FINAL OUTPUT:
Three comma-separated keyword strings optimized for copy-paste implementation into lead sourcing platforms, with expected match rate estimates and quality predictions for each variation.

Quality Assurance Protocol

  • Three keyword variations delivered
  • Terms categorized by intent
  • No duplicate terms included
  • Match rate estimates provided
  • False positive minimization focused